Insights & Industry News

FMCG trends, product updates and distribution insights from the Vikyom Industries team.

Namkeen

Why Bhujia & Sev Remain India's Best-Selling Snack Category

Namkeen continues to dominate India's organised and unorganised snack market. Here's why the category keeps growing — and what it means for retailers.

June 20265 min read
Distribution

How to Choose the Right FMCG Brand to Distribute in Your Territory

Not all FMCG partnerships are equal. Before signing on as a distributor, here are the five questions every stockist should ask a manufacturer.

May 20266 min read
Makhana

Makhana: The Healthy Snack That's Rewriting India's Retail Shelf

Fox nuts have grown from a festival snack to a mainstream retail category. We break down the makhana opportunity for retailers and distributors.

April 20264 min read
Spices

Branded vs Unbranded Spices: Why Retailers Are Making the Switch

Consumers are increasingly choosing branded spices over loose alternatives. What this trend means for your store's spice section.

March 20265 min read
FMCG Industry

India's FMCG Sector in 2026: Growth Drivers and What Lies Ahead

India's FMCG sector continues its strong growth trajectory. We look at the key trends shaping namkeen, snacks and food manufacturing this year.

February 20267 min read
Packaging

The Role of Packaging in Building an FMCG Brand at Retail

For a namkeen or snack brand, packaging does half the selling. A look at how quality packaging drives retail purchase decisions.

January 20264 min read